Promising numerous product launches and category innovation, IFE (The International Food & Drink Event) 2017 is set to feature more than 1350 global food and drink suppliers, providing the tools to stay one step ahead of industry trends and hear new category insight.
IFE 2017 is expected to welcome more than 29,000 visitors from 108 countries, plus over 35 industry-leading speakers, as well as top chefs from a diverse range of culinary backgrounds and channels.
Building on its reputation for being in the vanguard of innovation, IFE will present products that lead the way in the wider market. Just a few examples include La Tua Pasta, whose artisanal fresh pasta will bring the real taste of Italy to England, and Fentimans, which is exhibiting a range of on-trend botanical inspired drinks. Buyers searching for menu inspiration might visit Authentic Curries & World Foods, who will introduce their homemade food dishes, from spicy chicken jalfrezi to tantalising chilli con carne, whilst lovers of ice cream will be able to see luxury ice cream and sorbets in over 34 flavours when visiting Simply Ice Cream.
The 2017 edition will see many new attractions including The Ice Café, run in association with the British Frozen Food Federation and Craft Guild of Chefs. IFE has also unveiled two new speaker stages – the Talking Trends stage and the Big Picture theatre. Running in tandem with other new show highlights including The Staff Canteen Live demo area and the show floor networking hubs, buyers will be able to hear from the industry’s finest whilst being in the heart of the action.
Hosted by Saturday Kitchen wine critic Jane Parkinson, the Talking Trends stage will see the likes of Simon Clark, head of catering and Andy Jones, chair, Hospital Caterers Association, discuss food as a cure on 19th March, while Bee Wilson, British food writer, historian and industry expert will help to shed light on the good fats versus bad fats debate on 22nd March.
The Big Picture theatre, hosted by Andrew D Scott MIH, owner of Victus Consultancy, will tackle the issues facing the industry. The theatre’s line up includes Ben Carter, UK marketing director of Just Eat, Jane Milton, food industry expert, Richard Hall, chairman of Zenith Global, and Tim Rycroft, director of corporate affairs for the Food & Drink Federation.
IFE 2017 has also introduced Trend Trails, simple-to-follow maps will highlight relevant stands to source new produce.
Innovation will be formally rewarded at IFE by the World Innovation Food Awards, hosted by FoodBev Media. The awards, which celebrates excellence across the global food and drink industry, have 24 categories covering food innovation of every kind as well as packaging, manufacturing, ingredients, waste and sustainability.
IFE 2017 is co-located with Waste-Works, the UK’s only waste & sustainability event for the food industry, and Pro2Pac, the UK’s only food and drink packaging event. Together, the three events cover the entire supply chain, from farm to fork to fertiliser and fuel.
IFE only takes place once every two years – register now via the IFE website for a free entrance badge, and save paying £25 on the door.
IFE will take place at ExCeL London between 19th–22nd March 2017, and is organised by Fresh Montgomery.