Bakery specialist Dr Oetker Professional has launched its exclusive Fresh Dough Pizza Base, developed to help operators meet the consumer hunger for the Italian classic out-of-home. The unique dough base has been developed to rise in the oven and deliver a freshly baked, more authentic crust that customers will love.

Emma Haworth, senior brand manager, Dr Oetker Professional (UK), says: “Pizza has always been a popular dish on menus but its recent top ranking means there has never been a better time to introduce one of the nation’s favourite dishes. From main menus and takeaway, to room service and on-the-go, pizza’s versatility and wide customer appeal makes it a profitable addition, but only when it’s done right. That’s why we’ve worked hard to create a fresh dough pizza base that delivers real authenticity to menus – a key trend as people increasingly look for quality and value when eating out.

"We also wanted to create a base that takes the hassle and costly wastage associated with frozen dough pucks. These not only have to be thawed and proved overnight but – depending who is on service – pressing can mean a variation in base size and thickness leading to inconsistent results and a headache for operators.”

The 9in rising dough pizza base guarantees a high-quality, authentic result every time and comes topped with a classic tomato passata that will complement any flavour of topping. Without the hassle of dough pucks, caterers simply need to add their ingredients to the frozen base and bake in the oven in as quickly as three minutes.
Emma continues: “As the base can be cooked from frozen it removes any risk of waste and allows caterers to make fresh, great tasting pizzas to order. It also means they can top it their way and update menus with ease – from classics to seasonal specials – or let customers choose their own and make the most of the personalisation trend.”